Bumble's AI assistant Bee boosts dating app's stock
Bumble just introduced Bee, an AI assistant that helps you find better matches by actually getting to know your values, deal-breakers, and how you like to communicate.
Announced during Bumble's fourth-quarter earnings call on March 11, 2026, Bee even boosted the company's stock, with reports putting the rally at roughly 25-40%.
The bot chats privately with you, pre-screens profiles, and sends Dates lists with reasons why someone might click with you.
Bee is in an internal pilot and will enter beta soon
Bee is in an internal pilot and is expected to enter beta soon and uses both chat and voice to onboard users, match people based on shared intentions, and notify pairs when there's a spark.
In the future, it will suggest date ideas and collect anonymous feedback.
Bumble has discussed potential future Bee features such as helping with first messages or suggesting or scheduling dates; no paid tier called Premium Plus has been specified.
Bumble pulled in $224.2 million last quarter
Bumble pulled in $224.2 million last quarter, with paying users now spending $22.20 each on average.
The new AI-powered Bumble 2.0 strategy is all about appealing to Gen Z who are tired of endless swiping (and exploring broader social formats such as group socializing).