Disney+ launches TikTok-like video feed 'Verts' for mobile users
Technology
Disney+ just dropped a new feature called Verts, a vertical, TikTok-like video feed now live for US users.
With Verts, you can swipe through quick clips from Disney+ shows and movies, then jump straight into watching or add them to your watch list with a tap.
'Verts' aims to hook younger audiences with fast, snackable videos
Verts is built for mobile-first viewers and uses an advanced recommendation algorithm and draws comparisons to TikTok's recommendation approach, making it easier to find stuff you'll actually want to watch.
Tests showed it boosted engagement on both Disney+ and ESPN.
Looking ahead, Disney+ plans to add creator content and fresh storytelling formats, clearly aiming to hook younger audiences who love fast, snackable videos.