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Technology
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Jun 21, 2025
Facebook adopts TikTok-Inspired strategy to boost engagement
Big update: Starting June 17, Facebook will only let you post videos as Reels—no more regular video uploads.
Meta's doing this to ride the wave of short-form videos that everyone seems to love right now.
TL;DR
Facebook's shift toward short-form video content
The Video tab is getting swapped out for a new Reels tab, but you'll still have control over who sees your posts.
This switch will roll out gradually over the next few months.
Meta's move is all about keeping up with Instagram and TikTok, making Facebook feel fresher and more in tune with how people like to share content today.