In Ford F-150 and Tesla Cybertruck's tug-of-war, Lego wins

After unveiling the Cybertruck last week, Musk shared a video of the all-electric pickup truck towing a Ford F-150 uphill after a short tug-of-war battle.

Many questioned whether it was a fair fight, including scientist Neil deGrasse Tyson who said "contest is more about the Physics of Friction than Engine Power".

But what really got Musk's attention was a tweet from a Ford executive.

Not the one to take it lying low, Sundeep Madra, Ford's VP, asked Musk to send over a Cybertruck so they can do an "apples to apples" test.

Obviously, Musk didn't shy away from the competition, and responded with a "bring it on" tweet.

However, Ford has now said the tweet wasn't meant to be a serious challenge, just a "tongue in cheek" comment.

"Sunny's tweet was tongue in cheek to point out the absurdity of Tesla's video, nothing more," a Ford spokesperson told TechCrunch.

"With America's best-selling truck for 42 years, we've always focused on serving our truck customers regardless of what others say or do. We look forward to our all-new F-150 hybrid coming next year and all-electric F-150 in a few years."