Google's Doppl AI app lets you try out, buy clothes
What's the story
Google has announced the launch of a shoppable discovery feed in Doppl, its experimental artificial intelligence (AI) fashion app. The new feature aims to show recommendations for users to discover and virtually try on new outfits. Most items in the feed are directly linked to merchants, making shopping more convenient. The discovery feed shows AI-generated videos of real products and suggests outfits based on your style preferences.
Personalization
AI analyzes user preferences for personalized outfit suggestions
Google's AI determines the style by analyzing the preferences you share with Doppl and the items you interact with. This personalization process is similar to how short-form video feeds on platforms like TikTok and Instagram have trained users to scroll through visual content and purchase items they see. However, unlike these platforms where real influencers showcase products, Google's new feed only contains AI-generated content.
Video feature
AI-generated videos enhance user experience
Doppl has been using AI-generated videos for some time now. The app creates images of a virtual version of the user wearing different outfits, which can then be turned into these dynamic videos. This feature is designed to give users a better idea of how an outfit would look on them in real life. The new discovery feed is now available on Doppl for iOS and Android in the US for users aged 18 and above.
Trend shift
AI-made content gaining popularity
The trend of a feed comprising solely of AI-generated content is gaining momentum. OpenAI recently launched Sora, a social media platform dedicated to AI videos. Meta also has a short-form video feed of AI-generated clips called "Vibes" in the Meta AI app.