Google might have to split up its ad business

Technology Nov 21, 2025

The US Justice Department and Google just wrapped up a big court battle over whether Google has too much power in digital ads.
The main question: should Google be forced to separate some of its ad technology?

Why should you care?

If the judge sides with the DOJ, it could mean major changes for how ads work online—possibly increasing competition for smaller publishers and advertisers.
The DOJ says breaking up Google's ad tech is the only way to fix competition, but Google argues that new AI competitors and recent changes make a breakup risky and unnecessary.
A decision is expected in early 2026, and whatever happens could reshape not just tech companies, but the whole digital ad world.