India's short-form video platforms experience user surge
India's digital world is on track to top $1 trillion by 2030, fueled by more people getting smartphones, affordable data, and simple payment options.
This growth is changing how people shop, create content, and spend online.
Short video apps, quick commerce are changing daily routines
Short-form video apps have exploded in popularity—daily users have jumped 3.6 times in five years—making them serious rivals to old-school entertainment.
Meanwhile, quick commerce services like Zepto and Swiggy Instamart are making instant delivery the new normal.
Health foods, virtual tipping are big opportunities now
Spending on health foods, fitness products, and even pet care is rising fast.
Health-focused food now makes up 16% of what people spend on food and drinks.
Plus, features like virtual tipping could open up $1.5 billion in new opportunities for creators by 2029.