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Zuckerberg's Meta glasses demo stumble recalls Jobs' iPhone 4 fail
In 2010, Steve Jobs faced an iPhone demo disaster

Zuckerberg's Meta glasses demo stumble recalls Jobs' iPhone 4 fail

Sep 18, 2025
01:16 pm

What's the story

At Meta Connect 2025, Mark Zuckerberg unveiled a trio of Meta Ray-Ban smart glasses. However, the live demos, including a cooking guide and a WhatsApp video call, ran into trouble. Chef Jack Mancuso's recipe demo repeated incorrect instructions, and Zuckerberg's video call with Meta CTO Andrew Bosworth failed, forcing Bosworth to join him live on stage. Wi-Fi issues were cited as the culprit, reminding tech fans of a similar moment in Apple history when Steve Jobs demoed FaceTime.

Demo disaster

A look back at Jobs' demo

In 2010, Jobs introduced FaceTime on the iPhone 4. During the live demo, the video call failed in front of a global audience. Jobs' hiccup showed that even the most polished presentations can encounter real-world tech issues. However, he addressed the glitch with characteristic composure. Jobs instructed the audience to turn off Wi-Fi, allowing the demo to proceed successfully. This moment became iconic, not for failure, but as a lesson in leadership and poise under pressure during live tech presentations.

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Watch: How Jobs handled the live demo failure 

Tech troubles

Lessons across different eras

Zuckerberg's Meta glasses demo highlights how technology has evolved yet live presentations remain fragile. Network issues, device quirks, and unexpected glitches can derail even advanced products, showing that innovation on stage is always at the mercy of real-world conditions. Both Jobs' and Zuckerberg's demos demonstrate the human side of tech launches. Jobs' graceful handling set a standard for live presentations, while Zuckerberg's hiccups remind audiences that real-time demos are unpredictable—even with today's cutting-edge technology.