Meta adds interactive World Cup 2026 features across its platforms
Meta is gearing up for the FIFA World Cup 2026 with a wave of fresh soccer features across Instagram, Facebook, WhatsApp, Threads, and Messenger.
The goal? To make following the tournament more interactive: think live chats with players, instant score updates, themed content, and AI tools to keep things fun.
These updates were shaped with input from broadcasters, players, and creators.
Meta adds matchday features across apps
Threads now lets fans join live chats hosted by soccer icons like Sergio Aguero and Ian Wright, plus there is a dedicated soccer community and live score tracking.
Instagram has a new hub for Reels and Stories from teams and creators.
Facebook brings Football Mode with themed reactions and an AI "Wear It" tool so you can try on virtual jerseys.
WhatsApp temporarily transforms the football emoji into the official Trionda match ball and adds football-themed video call effects.
Messenger rolls out real-time match updates and animated sticker packs—all designed to make cheering for your team online feel even bigger.
Meta expands World Cup safety measures
Meta is also rolling out extra safety measures to protect users from scams or abuse during the World Cup, so everyone can enjoy the action without worry.