Meta expands WhatsApp Business Suite with AI features
Meta just rolled out a big update for WhatsApp Business, letting large companies make and take voice calls right inside the app—a perk that used to be only for small businesses.
Soon, customers will also be able to send voice messages, and new AI-powered voice agents from startups like ElevenLabs and Phonic will help automate replies, all while maintaining WhatsApp's secure, encrypted chats.
AI chat support for merchants
WhatsApp is expanding its AI chat support for merchants in Mexico, making it easier for businesses to handle customer questions.
Plus, you'll start seeing more personalized product recommendations and follow-up messages powered by AI—right on WhatsApp.
These tools are free for now but might cost something later if they become popular.
Over 200 million users on WhatsApp Business
With over 200 million users on WhatsApp Business, these features make it even easier for brands to connect with people—combining calls, chats, and shopping in one place.
Compared to other platforms, WhatsApp appears to be shaping up as a go-to spot for smooth business conversations that actually feel personal.