Meta's Facebook, Instagram now offer ad-free experience for subscribers

Technology Sep 26, 2025

Meta is rolling out paid subscriptions for Facebook and Instagram in the UK, letting users scroll without any ads.
Prices start at £2.99/month on web and £3.99/month on mobile, covering one account per subscription.

How is experience different?

Subscribers can enjoy both platforms completely ad-free, and their data won't be used for targeted ads.
If you stick with the free version, though, expect to keep seeing personalized ads based on your activity.

Why is Meta doing this?

This move follows tougher privacy regulations in Europe around how companies use personal data for advertising.
Meta's trying to adapt—though it's tricky since nearly 98% of its massive $164.5 billion revenue last year came from ads alone.