Meta's new game rewards employees for using AI
Meta is nudging its teams to use more AI at work, rolling out a voluntary game called "Level Up" that rewards employees for trying out AI tools.
The company is tracking how different teams are adopting these tools, with adoption targets set for certain divisions.
Reality Labs division has ramped up AI use big time
Meta's Reality Labs division has ramped up AI use big time—jumping from 30% of employees using these tools in June to about 70% now.
The goal? Get over three-quarters of the team on board, using clear targets and fun incentives.
Employees are using AI for coding, brainstorming, document collaboration
At Meta, folks are turning to AI for coding, brainstorming, document collaboration, and even policy interpretation.
With "Level Up," you can earn badges as you hit new milestones—so it's about learning new skills without any pressure.
Meta's move aligns with trends at other tech giants
Meta's push matches what other tech giants like Google and Microsoft are doing—keeping tabs on how their own teams use AI.
CEO Mark Zuckerberg thinks that by late 2025, AI could handle mid-level engineering tasks, showing just how central this tech is becoming at work.