OpenAI says "no thanks" to Apple, focuses on its own AI gadgets

Technology Jan 16, 2026

OpenAI opted not to become Apple's custom model provider for the next-gen Siri, a decision at an unspecified time, choosing instead to work on its own AI hardware.
With OpenAI out, Apple signed a multi-year deal with Google to use Gemini for Siri—which some outlets have speculated could be worth about $1 billion a year.

Why does this matter?

This move shakes up the AI world. OpenAI is teaming up with ex-Apple designer Jony Ive on new devices (think smart pens and wearables), hoping to launch them in the next two years.
Meanwhile, Apple's Siri upgrades have faced delays, and now Google gets an even bigger seat at the table.
It's a sign that big tech is betting hard on both smarter software and cool new gadgets.