OpenAI Summer Club influencer event near New York City backfires
OpenAI tried to boost its image by inviting influencers to a fancy Summer Club near New York City.
Instead, the move backfired: many called out the influencers as "sellouts" for promoting AI, especially since the industry is often criticized for harming the environment.
Backlash puts OpenAI under environmental scrutiny
People on social media mocked the event, joking about building data centers in scenic spots.
Most posts focused more on free gifts and pretty views than on OpenAI's tech, while videos criticizing the campaign racked up hundreds of thousands of views.
Critics also pointed out it felt hypocritical to promote AI in a nature retreat outside New York City.
OpenAI said it was just trying to educate people about its products, but now faces bigger questions about how it connects with its audience and addresses environmental worries.