Proposed California class action accuses Oura of overstating sleep accuracy
Oura, the company behind the trendy smart ring, was hit with a proposed class-action lawsuit filed in California.
The main issue? The lawsuit says Oura's rings don't track sleep as accurately as the ads claim: they rely on things like heart rate and movement instead of more reliable clinical measures like brain activity.
Plaintiffs challenge 95% sleep staging accuracy
The lawsuit calls out Oura's bold "95% sleep-staging accuracy" claim for its latest ring, arguing it is misleading since it does not use gold-standard clinical data.
Plaintiffs also point to flashy ads and celebrity endorsements that hype up accuracy, while important disclaimers are buried in technical documents.
They are asking for compensation, a stop to these marketing tactics, and changes so future buyers are not misled.
Oura has not responded yet.