Reddit is testing verification badges to combat misinformation
What's the story
Reddit has announced the testing of a new feature: verified profiles. Th gray checkmark next to usernames is aimed at helping users identify public figures or businesses in situations where verification is important, like official brand announcements. This comes as part of Reddit's effort to combat misinformation and improve accountability amid an influx of AI-generated content, deepfakes, and scams.
User participation
Verification process: A voluntary and opt-in feature
The verification process is completely voluntary and opt-in, with selected users having to actively contribute on Reddit. The company said it is starting the feature with a small, curated group of individuals, most of whom have already self-identified on Reddit, as well as businesses that currently hold an official badge. This move comes as several major social media platforms like X, Facebook, and Instagram offer paid verification for enhanced features or support for verified users.
Feature update
Reddit's 'official' watermark to be replaced
Reddit has also announced that its existing 'official' watermark for businesses will be replaced with the new gray verified checkmark. However, it clarified that users cannot currently request verification and this does not grant any special privileges. The company also emphasized that profile verification doesn't give it, moderators or other users more access to private data.