What to expect from Apple's March 25th 'Show Time' event
On Monday, March 25, Apple will host a special event where it is likely to announce its long-awaited video streaming service. The Cupertino tech giant has sent invites for its 'Show Time' event which will be hosted at the Steve Jobs Theater in Cupertino, California at 10:00 am PT or 10:30 pm IST. Here's everything to know about the Apple's upcoming event.
Apple's streaming service will take on Netflix, Disney, and YouTube
The invite shows an old-school film reel countdown that reveals the words "It's show time". Notably, it's the same tagline that Apple used for its 2006 event when it had debuted the Apple TV. Hence, it is quite apparent that Apple will announce its own video streaming service to capture the market dominated by Netflix, Disney, Hulu, and Amazon Prime Video among others.
Apple's streaming service likely to combine originals and other services
Apple's video streaming service will certainly be a subscription-based model. We expect it to offer a combination of original titles and some other popular services like HBO and Showtime that are already available on Apple TV. The company may also be looking to build a new content store with an aim to combine cable TV with on-demand services.
Apple has already spent over $1 billion for content
In a bid to take on popular platforms like Netflix and Prime Videos, Apple is said to have spent over $1 billion to sign producers and actors for original titles. In a report, TechCrunch has revealed over 20 such projects that include a series with Oprah Winfrey, Steven Spielberg and a morning show with Jennifer Aniston, Reese Witherspoon as well as Steve Carell.
"Netflix for News", and Apple credit card are also expected
Alongside the video streaming platform, Apple is also expected to announce a News subscription service on March 25. Touted as the "Netflix for News", this platform is expected to be a one-stop shop where users could pay a single fee for the subscription of different newspapers and magazines. Lastly, Apple may also announce a consumer credit card that will be co-branded with Goldman Sachs.