Rufus, Amazon's AI shopping assistant, returns for Black Friday week
Amazon's Rufus, an AI shopping assistant, is designed to make Black Friday Week (November 20-December 1) a whole lot easier.
Rufus tracks prices for you and auto-buys when your favorite items hit your target price, so you don't have to keep checking every five minutes.
It's powered by Amazon's own AI tech and uses your shopping history for smarter picks.
Rufus learns your preferences for better suggestions
Rufus isn't just about deals—it actually learns from what you browse, search for, and review.
That means it suggests products that fit what you like and need.
Plus, if you want to compare products or check reviews, just ask—no need to start your search all over again.
AI's impact on holiday shopping surge
AI is taking over holiday shopping in a big way. Last year saw a massive 1,950% jump in retail site visits from chatbots during Cyber Week.
This year, over half of shoppers are expected to use AI tools like Rufus for finding the best prices and products.
Big brands like Nike and Best Buy are already seeing boosts in sales and engagement thanks to their own AI-powered features.