Spotify launches AI remix feature for premium users with UMG
Spotify just dropped a new AI remix feature for premium users, letting you create covers and remixes of songs, but only from artists who are cool with it.
This is all happening in partnership with Universal Music Group, so artists get to approve how their music is used and earn money along the way.
Spotify CEO Norstrom defends tool
Spotify's CEO Alex Norstrom says this tool is its answer to random, unapproved AI music popping up online. Now artists stay in control and actually benefit.
The announcement boosted Spotify's shares by 16% after the deal announcement, but not everyone's convinced.
Composer Ed Newton-Rex worries that too many user-made remixes could flood the platform, making it tough for human creators to stand out.
With AI-generated tracks even topping charts last year, the industry's still figuring out how to keep things fair for real artists.