The App Store's AI-Generated tags now live in beta
Apple's latest iOS 26 beta is making it easier to find apps you actually want. The App Store now uses AI-generated tags that pull from app details, screenshots, and descriptions to highlight what each app does best. These tags are double-checked by real people before they go live, so accuracy stays on point.
How it works
Apple's language models scan all the info about an app and suggest tags that spotlight its main features. Developers can pick which ones fit best, helping their apps stand out in searches and making it simpler for you to discover something new.
Better search results for users
With these smarter tags, Apple is enhancing its App Store experience. It's a win-win: users get better search results, while developers have more ways to show off what makes their apps unique—making everyone's App Store experience a little smoother.