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Why Musk's Grok is being probed by UK's privacy watchdog
The probe is focused on how the AI handles personal data

Why Musk's Grok is being probed by UK's privacy watchdog

Feb 03, 2026
07:54 pm

What's the story

The UK's Information Commissioner's Office (ICO) has launched a formal investigation into Elon Musk's xAI chatbot, Grok. The probe is focused on how the AI handles personal data and its potential to create harmful sexualized content. It involves both xAI and X Internet Unlimited Company, the Dublin-based data controller for X in the EU.

Serious allegations

Probe launched after reports of non-consensual sexual imagery generation

The ICO's investigation comes after reports that Grok was used to create non-consensual sexual imagery of people, including children. The watchdog said, "The reported creation and circulation of such content raises serious concerns under UK data protection law and presents a risk of significant potential harm to the public." This has led governments and regulators worldwide to crack down on sexually explicit content generated by Grok.

Ongoing scrutiny

Ofcom continues investigation into X

Separately, UK's media regulator Ofcom has said it will continue its own investigation into X. The ICO's probe and Ofcom's continued investigation highlight the increasing scrutiny on tech companies and their handling of sensitive data.

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