Why AI giants are giving away tools in India

Technology Nov 10, 2025

Big AI players like OpenAI and Google are zooming in on India, drawn by its 900 million+ digital users.
They're rolling out free AI tools to get people hooked and weave these into everyday routines—think writing help or smarter searches.
The plan? Build habits now, then offer paid upgrades as folks start relying on these tools.

Global firms get smarter, local startups struggle

India's tech-savvy crowd makes it the perfect place for AI companies to test and improve their products using real user data.
Partnerships with telecoms like Reliance Jio help push these tools even deeper into daily life.
But while global firms get smarter, local startups might find it harder to stand out as the competition heats up.