Internet is obsessed with Saratoga water and bananas—Here's why
What's the story
Saratoga water has recently been trending on Google searches in the US and India. The sudden interest was triggered by a US-based fitness influencer Ashton Hall's morning routine video, which highlights his obsessive use of Saratoga water. The video, which has generated over 1 billion views across X, TikTok and Instagram, brings a lot of attention to the brand. It has also sparked a flurry of memes online.
Twitter Post
The trend lives on
Saratoga CEO on Monday: What caused the spike in sales this weekend?
— that girl. 👁🗨 (@RozayJanae) March 23, 2025
The CMO: You’re not gonna believe this 🙂↔️😂😭 https://t.co/cWyRGgcQIr
Viral video
Hall's morning routine video showcases Saratoga water
Hall starts his morning routine around 4:00am by rinsing his mouth with Saratoga water. Stepping onto his balcony, bottle in hand, he takes a moment to observe the city. After his workout, he hydrates with Saratoga again. Between 4:55-5:30am, he watches a church sermon on his phone while sipping the same brand. At 5:46am, he completes his regimen with an icy facial, submerging his face into a bowl of Saratoga water filled with ice. You get the idea!
Twitter Post
Smart decisions! Stock up
Whoever runs the ShopRite in Hoboken is a ball knower because this was NOT next to the checkout line on Friday pic.twitter.com/4xZCmgSlzD
— Joe DeLeone (@joedeleone) March 23, 2025
In the spotlight
1,300% increase in Google searches for the brand
No doubt, Saratoga water plays a central role in Hall's viral video. His repeated use of the brand throughout his rituals has sparked a staggering 1,300% surge in Google searches, marking an all-time high since the video's release. This unexpected spotlight has also had financial repercussions for Saratoga's parent company, Primo Brands Corp., whose shares saw a significant boost, climbing as much as 16% in premarket trading.
Partnership
Saratoga exploring a potential partnership with Hall
Hall's unconventional habits, including rubbing banana peels on his face, have also captivated audiences and fueled a surge of memes and parodies across social media. His routine has sparked widespread discussion on the extremes people embrace in their wellness journeys and how social media trends shape personal habits. In response to the viral sensation, Saratoga's Chief Marketing Officer welcomed the unexpected attention, hinting that the company is exploring a potential partnership with Hall.
Twitter Post
What's your favorite combo? Duh!
am I forgetting anything pic.twitter.com/MYHMAWZMRz
— matt (@computer_gay) March 22, 2025