YouTube Brandcast 2025: Platform's growth on connected TVs in India
YouTube Brandcast 2025, held on September 11, 2025, spotlighted YouTube as India's "New TV."
The platform reached over 75 million people in India aged 18 and above on connected TV in April 2025, with most watch time spent on videos longer than 21 minutes.
New ad features
YouTube is rolling out new ad features like full-screen Immersive Masthead ads for TVs and smarter urban-rural targeting using census data.
Other key highlights
Brands will get fresh tools like the Creator Partnerships Hub, which is due to roll out later in 2026, and Peak Points, a Gemini-powered tool to help ads hit peak engagement times that is set to be extended to India in 2027.
Shorts is also huge—over 650 million monthly logged-in viewers in India as of June 2025—and brands like Acko have seen major growth (and lower costs) by tapping into both CTV and Shorts.
If you're into digital media or marketing, this is where the action is right now.