Adidas to keep making outfits for Die Mannschaft

A sponsorship deal is mainly of two types - kit providers and advertising on the jerseys.

Football clubs and associations rely massively on their sponsors to pay salaries to the players.

The kit providers and the advertisers on the jerseys are the main revenue generator for the teams.

Other deals include stadium naming rights which is also a major source of earning.

The competition between two major sports brands has reached another level with the ongoing Euro 2016

Adidas and Nike have bagged eight out of the worlds 10 most richest deals with the European football clubs, each having four clubs on its side.

The growth of Nike in football made Adidas pay a high sum for its sponsorship deal with Real Madrid.

European football clubs have signed record breaking kit sponsorship deals this year.

Nike has extended its sponsorship with the current La Liga Champions Barcelona FC by agreeing to pay $170m-$175m annually.

Real Madrid is sponsored by Adidas with $157m-$160m per year. The contract is to continue until 2026.

Manchester United earns $106m-$109m annually via sponsorship with Adidas while, Chelsea earns $87m through Nike.

Adidas has extended its sponsorship with the German National Football team until 2022.

Europe's largest sportswear manufacturer will pay 50 million euros a year, apparently double the amount of its previous contract.

Adidas has been manufacturing kits for German football association for over 60 years now.

Adidas' major rival Nike was also in the race for the German contract.