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Survey: Americans don't know that Facebook owns WhatsApp

Survey: Americans don't know that Facebook owns WhatsApp

Oct 19, 2018
01:55 pm

What's the story

Since the Cambridge Analytica scandal, Facebook's values and its position on data privacy of customers have been questioned repeatedly. In America, the growing concern over Facebook's lax data privacy policies has precipitated in thousands of Americans leaving the social media platform and Messenger in favour of WhatsApp. This begs the obvious question, do they not know that Facebook owns WhatsApp? Evidently not. Here's more.

Survey

DuckDuckGo found that over 50% of Americans had no clue

Seeing so many Americans shifting to WhatsApp in light of data privacy concerns surrounding Facebook, privacy-focused search engine DuckDuckGo conducted a survey...and they were left bewildered. When the survey results came in, DuckDuckGo found that a whopping 50.42% of Americans had no clue that Facebook owned WhatsApp - a statistic that explained why so many Americans were jumping ship, despite them being the same ship.

Details

Details of the survey conducted by DuckDuckGo

The survey was conducted using a sample size of 1,297 randomly selected US adults who were collectively demographically similar to the total population of the US. In the survey, DuckDuckGo found that not only were 50.42% of Americans unaware of Facebook's ownership of WhatsApp, 56.38% of Americans were also unaware that Google owned navigation app Waze.

Implications

Americans are ill-equipped to take informed decisions on data privacy

If the survey is indeed reflective of the situation in America, it is a very big deal. Not only are ignorant Americans using WhatsApp and Waze without realizing that all of their data, be it photos, messages, routes, location data etc. is going to Facebook and Google respectively, it also means that a majority of Americans are not knowledgeable enough to take informed decisions about data privacy.