Ferrari unveils 1st all-electric 'Luce' priced at €550,000 in Italy
Ferrari just dropped its first all-electric ride, the Luce, named after the Italian word for "light."
Designed in collaboration with Jony Ive and Marc Newson, it's a bold step for Ferrari and starts at 550,000 euros in Italy, or roughly $640,000.
The launch signals a fresh direction for the brand and definitely has collectors buzzing.
Luce waitlist stretches to 2027
Luce is Ferrari's first 5-seat electric vehicle and features an external sound system to recreate that classic engine roar.
Inside, you get a mix of analog controls and OLED screens for a modern yet familiar feel.
It goes from 0-97km/h in under 2.5 seconds, tops out over 306km/h, and covers 531km on one charge.
Built at Ferrari's new $230 million facility in Italy, demand is so high that the waiting list stretches until 2027, even as electric vehicle sales slow elsewhere.