JLR unveils 1st new Range Rover logo in 55 years
Jaguar Land Rover (JLR) has given Range Rover a modern makeover with its first major logo update in over half a century.
The new minimalist design—just two sleek Rs—will show up alongside the classic "Range Rover" script, signaling a shift toward more independent branding for JLR's luxury SUV line.
New logo won't replace the old 1 everywhere
This updated logo isn't replacing the old one everywhere. Instead, it'll pop up in places where "Range Rover" doesn't fit, like on labels or subtle patterns.
The familiar script stays on vehicles, so the brand keeps its heritage vibe while still feeling current.
New logo debuts on Range Rover's upcoming electric SUV
The first model to wear the new badge is Range Rover's upcoming electric SUV, which is already beating some gas-powered rivals in early tests.
With over 61,000 people waiting for this EV and more electric models (like Sport and Velar EVs) coming next year, it looks like Range Rover is ready for an electrified future.