McLaren's one-off Project Viva is a piece of automotive art
What's the story
McLaren Special Operations (MSO), the British luxury carmaker's bespoke personalization division, has unveiled a one-off model called Project Viva. The stunning vehicle pays homage to the vibrant spirit of Las Vegas. It was revealed ahead of the upcoming Las Vegas Grand Prix. The car embodies the city's iconic landmarks, lights, and energy through intricate monochrome paintwork and hand-crafted artistry.
Design
Project Viva's unique design and features
The Project Viva features a "Sketch in Motion" livery that reflects the movement and character of Las Vegas. It incorporates iconic signage, skyline landmarks, and elements of McLaren's racing and design heritage. The car is finished in a deep black color called Vegas Nights, specifically developed by MSO for this unique model. The finish has subtle flecks of cyan, magenta, and green to mimic the bright lights of Las Vegas at night.
Easter eggs
Hidden elements and tributes in Project Viva
The Project Viva features several hidden elements, including the "Welcome To Fabulous MSO" graphic on the bonnet. It is a reimagined version of Las Vegas's famous welcome sign. Other nods to the city's gambling scene and landmarks include 10 Constructors' Championship stars (nine white, one silver leaf) hand-applied by F1 drivers Lando Norris and Oscar Piastri. There are also silhouettes of McLaren's championship-winning cars mapped onto racetracks across the car.
Exhibition
Public display and future plans
The McLaren 750S Project Viva will be on public display at the McLaren Experience Centre at Wynn Las Vegas Hotel till November 20. This exhibition comes ahead of the much-anticipated Las Vegas Grand Prix. It gives fans a chance to admire this unique tribute to their city, created by one of the world's leading luxury car manufacturers.