You can soon buy TVS bikes in Spain and Portugal
What's the story
TVS Motor Company, a leading Indian automotive firm, is planning to expand its presence in Europe. The company's chairman, Sudarshan Venu, revealed this strategic move during an interview with PTI. He said that the company is looking at markets like Spain and Portugal as part of its global expansion plan.
Product showcase
Unveiling new products at EICMA 2025
TVS Motor Company made its first appearance at the global two-wheeler exhibition EICMA 2025, where it unveiled six new products across internal combustion engine (ICE) and electric powertrains. The lineup included the TVS Tangent RR Concept, a supersport bike; an electric motorcycle concept called TVS eFX three O; and the company's first electric maxi scooter , TVS M1-S. Other models showcased were Apache RTX 300, a new adventure tourer bike; born-electric bike TVS X; and RTR HyprStunt Concept, an urban sports motorcycle.
Upcoming launch
TVS Apache RTX 300 to debut in Europe
The TVS Apache RTX 300 is set to make its European debut in the first quarter of 2026. Venu said that with an expanding product portfolio, there is a great opportunity in industrialized countries like those in Europe. He added that the company will work to delight customers with exciting products catering specifically to these markets.
Market strategy
Expansion plan and export performance
Outlining the company's European expansion strategy, Venu said they are starting with Italy and will later expand to Spain and Portugal. The company has already established a presence in several markets across Latin America, Africa, the Middle East, ASEAN and South Asia. In FY 2024-25, its two-wheeler exports grew by 22.8% to 10.9 lakh units from 10.1 lakh units last year on strong performance in Africa and Latin America.