Ashok Leyland revvs up CSK jersey with fresh sponsorship deal
Business
Ashok Leyland just teamed up with IPL giants Chennai Super Kings (CSK) as its new official sponsor.
Its logo will show up on CSK's yellow jerseys this season, marking a fresh chapter in a partnership that's already 15 years strong thanks to the Hinduja Group's ties with CSK.
More than just a logo
Both Ashok Leyland and CSK say this deal is about more than logos; it's about shared values like resilience, high performance, and connecting with the community.
To celebrate, they even unveiled a custom fan bus for CSK's Whistle Podu supporters at the announcement event in Chennai, joined by team captain Ruturaj Gaikwad and under-19 World Cup-winning captain Ayush Mhatre.