Britannia to enter ready-to-drink protein beverage market
Britannia Industries is exploring ready-to-drink protein beverages, aiming to tap into the growing demand for quick, healthy options.
Varun Berry, the company's Executive Vice Chairman and MD, shared that they're sticking to drinks only—no whey powders—because they are not able to produce the quality of whey required for powders.
This would extend Britannia's dairy lineup.
New CEO, recent GST changes and more
Britannia just posted a strong quarter with profits up 34% and revenue rising too.
Now that profitability goals are met, Berry says the focus will shift to selling more products by investing in core brands and keeping prices sharp.
Plus, Dakshit Hargave will take over as CEO in December, while recent GST changes are making things smoother for organized food companies like Britannia.