EaseMyTrip makes travel more affordable for Indian students
What's the story
EaseMyTrip, a leading travel platform, has announced a strategic partnership with Timbuckdo, a social commerce platform focused on students. The collaboration aims to make travel more affordable and accessible for students across India. Under the Memorandum of Understanding (MoU), exclusive discounts will be offered on flights, buses, hotel stays, and travel experiences.
Strategic alliance
MoU focuses on exclusive discounts across travel categories
The partnership will leverage EaseMyTrip's robust travel infrastructure and Timbuckdo's strong foothold in India's student ecosystem, EaseMyTrip said in a recent press release. Along with the exclusive discounts, the collaboration will also enable seamless booking through Timbuckdo's student discount marketplace. It will also include campus activations, student travel festivals, and influencer-led campaigns. These initiatives are aimed at raising awareness about the exclusive discounts on offer.
Student aspirations
The aim is to empower travel dreams
Sanchit Chopra, Chief Marketing Officer of EaseMyTrip, said, "We are excited to empower their travel dreams through deeper discounts and curated travel solutions." Mythri Kumar, Co-founder and CEO of Timbuckdo, emphasized that this partnership comes at a time when Gen Z is ready to explore the world. "Our goal is to eliminate cost as a barrier. Through our partnership with EaseMyTrip, we aim to make travel not only accessible but also aspirational and practical for students across India," Kumar said.