JetBlue is rolling out new BlueFirst seats at John F. Kennedy International Airport, bringing first-class and extra-legroom options to its Airbus A320s starting next month.
The airline hopes these upgrades will help it bounce back financially, since it hasn't posted a profit since 2019.
CEO Joanna Geraghty reassures on finances
With the new first-class seats, passengers can expect upgraded cold meals tailored to their route.
JetBlue is betting that more people will pay extra for a better experience, aiming for profitability next year and targeting $1 in adjusted earnings per share in 2028.
Despite some recent rumors about financial trouble, JetBlue's stock actually jumped more than 40% in November, and CEO Joanna Geraghty reassured everyone that the airline's finances are stable.