Baba Ramdev's Patanjali has entered the dairy business: Details here
What's the story
In what marks Patanjali's latest foray, Baba Ramdev's company, on Thursday, announced its entry into the dairy segment by launching milk and milk-based products, including curd and cheese. Patanjali Ayurved is now targeting 10 lakh liter of daily sales, and is looking to clock sales of Rs. 1,000cr from the dairy segment next fiscal. Here are the details.
Twitter Post
WATCH: Ramdev milks cow to mark Patanjali's dairy segment entry
#WATCH Baba Ramdev milking a cow during Patanjali dairy product range launch in New Delhi earlier today pic.twitter.com/jrkNNkuky8
— ANI (@ANI) September 13, 2018
Details
Patanjali targets dairy segment, soon after entering frozen vegetables segment
Patanjali's foray into the dairy segment follows on the heels of its entry into the frozen vegetable segment. While Patanjali already has products such as sweet corn, peas, and potato fingers for the latter, the company will soon launch a wide range of milk-based products in tetra packs, apart from regular milk, said Baba Ramdev.
Plan
Ramdev: Patanjali milk will be cheaper than other brands
Ramdev added that the Haridwar-based firm would procure milk directly from farmers via its network, and would promote milk products from India-based breeds of cows. Additionally, Ramdev has claimed that Patanjali milk would be cheaper than those of the established brands by Rs. 2. Currently, Patanjali has a network of 56,000 retailers, so distribution is the least of the firm's concerns.
Quote
Patanjali's financial targets for next year
"We are aiming to have a business of Rs. 1,000 crore next fiscal. This fiscal, we would have a business of Rs. 500 crore," said Ramdev, speaking at a press conference.