Prada to launch sandals made by Indian artisans worth ₹85,000
What's the story
Prada is set to launch a limited-edition collection of sandals inspired by Indian craftsmanship. The move comes after the brand faced backlash over cultural appropriation. Each pair will cost around €800 (roughly ₹84,600). The collection is inspired by India's traditional footwear and will be manufactured with the help of local artisans from Maharashtra and Karnataka.
Partnership
Prada's collaboration with Indian artisans
The luxury group has signed a deal with two state-backed bodies to produce 2,000 pairs of sandals. The project will combine Indian craftsmanship with Italian technology and expertise. Lorenzo Bertelli, Prada's Chief Marketing Officer and Corporate Social Responsibility Head, said they would integrate the original manufacturer's standard capabilities with their manufacturing techniques for this collection.
Design controversy
Response to cultural appropriation backlash
The decision to create these sandals comes after Prada faced criticism for showcasing designs similar to 12th-century Indian footwear, Kolhapuri chappals, at a Milan show. The incident had sparked outrage among Indian artisans and politicians alike. In response, Prada acknowledged its design inspiration from ancient Indian styles and initiated talks with artisan groups for collaboration.
Heritage promotion
Prada's agreement with Indian leather heritage promoters
Prada has now signed a deal with Sant Rohidas Leather Industries and Charmakar Development Corporation (LIDCOM) and Dr Babu Jagjivan Ram Leather Industries Development Corporation (LIDKAR). These organizations promote India's leather heritage. Bertelli said they want to raise awareness for these chappals through this collaboration, which will also include training programs in India and short stints at Prada's academy in Italy.
Artisan support
Project to boost local artisan incomes
The chappals, which originated in Maharashtra and Karnataka, are made by people from marginalized communities. Artisans hope this collaboration will help boost their incomes, draw younger generations to the trade, and preserve their heritage. "Once Prada endorses this craft as a luxury product, definitely the domino effect will work and result in increasing demand for the craft," said Prerna Deshbhratar, LIDCOM Managing Director.