X CEO Linda Yaccarino resigns amidst challenges
Linda Yaccarino has resigned as CEO of X, the platform once known as Twitter, after two years at the helm.
She joined in 2023 to help steady the company for Elon Musk, especially as it faced advertiser boycotts and public controversies.
Ad revenue is still only about half
Even though X remains a significant platform for online conversations in the US, it's still struggling to win back advertisers.
Yaccarino pushed to turn X into an "everything app," rolling out features like Community Notes and starting work on X Money.
But ad revenue is still only about half of what it was before Musk took over.
Her main job was to rebuild trust with advertisers
Yaccarino was Musk's first permanent CEO pick after his 2022 takeover.
Her main job: rebuild trust with advertisers and keep things stable while carrying out Musk's big plans for X.
Yaccarino said she was proud of the progress made
Her departure follows ongoing criticism over how X handles content moderation—especially after its Grok AI chatbot posted antisemitic content.
Despite these bumps, Yaccarino said she was proud of the progress made under her leadership, and Musk publicly thanked her for her efforts.