Pune's Wit & Chai Group unveils micro-drama series 'Maitar'

Entertainment Jul 11, 2025

Wit & Chai Group just dropped "Maitar," India's first Hindi micro-drama series, designed especially for Gen Z.
With short, punchy stories directed by Nath Purandare and actors like Shantanu Rangnekar, the show is all about quick, immersive storytelling for digital-first viewers.

'Maitar' takes cues from a viral Haldiram's campaign

"Maitar" takes cues from a viral Haldiram's campaign and aims to make a mark in the $15 billion global micro-drama scene—already huge in places like China.
Co-founder Nahush Gulawani says this format is catching on fast, and actor Rangnekar thinks big platforms like JioHotstar and Netflix could jump on board soon.
The team hopes this fresh approach will really connect with young Indian audiences.