SS Rajamouli's 'Varanasi' digital rights could fetch ₹1,000 crore?
What's the story
SS Rajamouli's upcoming film Varanasi, starring Mahesh Babu and Priyanka Chopra Jonas, has created a huge buzz even before its release. The film is reportedly one of the hottest properties in the global streaming market, with several major OTT platforms vying for its digital rights. According to Hindustan Times, the digital rights could fetch a whopping ₹1,000 crore, breaking records for pre-sale collections of an Indian film!
Global appeal
'Varanasi' digital rights could rival Hollywood films
The film's global appeal has been heightened by the success of Rajamouli's previous films, RRR and the Baahubali franchise. Both films have made Rajamouli a household name in the West, leading to a bidding war for Varanasi's digital rights. Trade sources told the outlet that streaming platforms are willing to pay as much for the film's digital rights as they would for any Hollywood movie.
Additional revenue streams
'Varanasi' to break records with music, TV, and distribution rights
In addition to the digital rights, Varanasi's TV rights, music rights, and distribution are also expected to fetch big numbers. In November, Rajamouli revealed the film's title and first look at a grand event in Hyderabad's Ramoji Film City. The film is set to release in theaters on Sankranti 2027.