Kerala: Liquor sales during Onam festival set new record
Kerala just set a new record for liquor sales during this year's Onam festival, reaching ₹826.38 crore in the 10 days leading up to Uthradam on September 4, 2025.
That's a 6.38% jump from last year.
Uthradam day liquor sales
On Uthradam day itself, people bought ₹137 crore worth of liquor—up by over 9% from 2024.
Six stores even crossed the ₹1 crore mark, with Karunagappally topping the list at ₹1.46 crore, followed by Kavanad and Edappal.
Liquor sales in Kerala from April to early September
From April to early September this year, total liquor sales hit nearly ₹9,000 crore—an 8.45% increase over last year—even as GST went up on other products like cigarettes and pan masala (but not alcohol).
The money from these sales is a big deal for Kerala's government: it helps fund welfare programs and keeps the state financially independent.