Adobe's new AI foundry helps brands build custom generative AI

Technology Oct 20, 2025

Adobe just launched AI Foundry, a new service that lets companies build their own generative AI models using the Firefly suite.
Now, brands can create text, images, and videos that actually fit their vibe and guidelines.
The best part? It uses properly licensed creator data, so it's a safer option than some popular tools out there.

Keeping up with content demand

Content needs are exploding—71% of marketers think demand will jump over five times by 2027!
AI Foundry helps brands keep up, making content faster while staying on-brand.
Adobe also rolled out an LLM Optimizer tool to help companies track how their brand shows up in AI chatbots, all part of the bigger move toward more personalized, responsible AI.