Apple has also updated the 24-inch iMac with the latest M3 chipset. It retains the design of the existing model and comes in seven color options. You get a 4.5K Retina display with white bezels, a 1080p front camera, speakers, mics, and several USB port configurations. The 24-inch M3 iMac starts at $1,299 for the eight-core GPU. You can preorder starting today.

The 14-inch MacBook Pro has received a price-cut. It now starts at $1,499. The 16-inch model starts at $2,499, same as before. The new devices boast up to 22 hours of battery life, six speakers, XDR display, up to 8TB of storage, up to 128GB of RAM, and MagSafe 3 charging.

The latest 14-inch and 16-inch MacBooks Pros with M3 Pro and M3 Max chipsets are now offered in a new 'Space Black' colorway.

The 14-inch MacBook Pro is available with M3 chipset. It is 60% faster than the 13-inch MacBook with M1 processor. Design-wise, nothing at changed. There is also a 14-inch MacBook Pro and 16-inch MacBook Pro with M3 Pro chipset. For users with extreme workflows, there is M3 Max MacBooks with up to 128GB of RAM.

Apple has introduced its M3, M3 Pro, and M3 Max chipsets. They are based on 3nm architecture. The new GPU architecture and Ray-tracing helps the chipsets boast up to 2.5x performance than the M1 chipsets.

Apple is set to annouce new Mac devices, featuring the company's all-new M3 chipset based on 3nm architecture. The new silicon is likely to offer bigger performance gains than the current 5nm M2 generation. New iMacs and MacBook Pro model will be announced featuring the latest M3 chipset and its variant with more cores and performance capabilities.

Apple is about to kick-off its 'Scary Fast' event in some minutes from now. The livestream will start at 8PM ET/5PM PT/5:30AM IST. You can watch the stream via Apple's YouTube account.