Facebook now has 5 million business advertisers on its platform
What's the story
If you are from the 21st century, you are on social media, so it is inevitable that companies are now more focused on Facebook advertisements than ever. Not only for the biggies but Facebook has also helped several indie businesses to make a mark via the social media platform. All these have made Facebook richer, literally and figuratively with 8 million active advertisers.
Adverts
We need an idea, some funds and Facebook
According to its official blog, Facebook currently has 65 million businesses with 'Pages' and the top three categories of advertisement are e-commerce, entertainment & media, and retail. It has also noted that 75% of these advertisements are from outside the United States. Facebook and Google are the two giants, who will dominate and constitute 46% of online ad spending in 2018 according to eMarketer.
New Features
Bringing new changes to facilitate growth
Celebrating their important milestone, Facebook rose up to the occasion by introducing some new features for their advertisers. Advertisers will now have a "one click" option in Facebook's ads manager to extend the period for their high-performing ads, and a desktop version of their Pages Manager App Inbox which allows the advertisers to communicate with their consumers.
India
India is rising up in Facebook advertisement space
Facebook has mentioned that India along with Thailand, Brazil, Mexico and Argentina are some of its fastest growing markets in terms of advertising on their platform. Facebook has already established small business councils in the USA, India, Brazil and Germany and plans to announce councils in several other countries this year.
Do you know?
Facebook brought 360-degree videos to users
After Facebook acquired Oculus VR in 2014 it has brought about immersive 360-degree videos, which were a first on social media platform, to users' News Feeds.
Growth
Instagram is also performing admirably
Instagram is relatively new to the advertising business but this platform is also bearing fruits for Mark Zuckerberg as it already has 8 million business profiles and around 1 million advertisers, who are making use of this platform globally, as of now. Instagram is gradually making its way to online advertising and remains the darling of small businesses in e-commerce space worldwide.
Do you know?
Did you upload one today?
Around 95 million photos or videos are shared on Instagram on a daily basis and they garner about 4.2 billion likes per day.
Shift
It's all in your smartphones now
Facebook noted that almost 50% of advertisers now create ads on mobile devices and 90% of the Facebook users take to their smartphones when it comes to browsing through their timelines. With mobile advertising accounting for 84% of Facebook's ad revenue it is, perhaps, a sign of how the languages of advertising are changing over time.
Paid
Twitter is mulling on starting a paid service
Several enterprises are already making use of Twitter as an influential medium to extend their consumer reach in the recent times. Twitter is now mulling on starting a subscription based service of TweetDeck which will give people access to powerful tools to tap into the platform and get information on a real-time basis. The move will also help bifurcating serious users from casual drop-ins.