Google Gemini now powers Adobe Firefly
Adobe and Google Cloud just announced at Adobe MAX 2025 in LA that they're bringing Google's Gemini, Veo, and Imagen AI models right into Adobe Firefly, Photoshop, Premiere, Express, and GenStudio.
It's all about making next-level image and video creation easier for everyone.
AI tools directly in Adobe apps
You'll get access to powerful AI tools directly inside Adobe apps—think faster, more precise image and video generation.
If you're working with a brand or company, you can even customize these AIs with your own data using Firefly Custom Models, which are private by default according to Adobe.
Adobe CEO on the partnership
Adobe CEO Shantanu Narayen said the partnership will "empower creators and brands to push the boundaries of what's possible."
Whether you're editing for fun or working on big projects, these upgrades are set to make content creation smoother.
New 'Create for YouTube Shorts' feature
Adobe is also rolling out a new feature called "Create for YouTube Shorts," letting you edit and publish short-form videos straight from Premiere to YouTube Shorts—making it simpler than ever to share your work where everyone's watching.