Technology • Jun 28, 2025

Google unveils personalized search and shopping features

Google just rolled out new ways to personalize what you see on Search and Shopping.
Now, you can pick your favorite websites with the "Preferred Sources" feature, so their stories show up first in Top Stories.
This update is live for users in the US and India through Google Labs.

TL;DR

How 'Preferred sources' works on Search, Discover, and Shopping

Search will now highlight news on topics you've checked out before and boost results from sites you visit often.
In Discover, you can follow sports teams for a more tailored feed.
On Shopping, saving your style preferences means better product suggestions next time.
And if you ever want to tweak or turn off these features, it's all easily managed in your account settings.