Max introduces AI-Picked autoplaying video previews
Max (formerly HBO Max) is rolling out auto-play video previews in the US, so when you hover over a show or movie, you'll get a quick look at what it's about—making it easier to decide what to stream next.
The feature is designed to make browsing feel smoother and more interactive.
Max will use an AI tool that picks exciting moments
To save time and keep things interesting, Max will use an AI tool that picks out the most exciting "Drop-in Moments" for these previews—no more endless scrolling or guessing if something's worth your time.
CTO Avi Saxena says this tech cuts down on manual work and highlights the best scenes.
Plus, users will get more control over audio and video settings (think Netflix vibes), and later this summer, Max will officially go back to its HBO Max name with a few interface tweaks for easier navigation.