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Meta AI enhances WhatsApp with free image analysis

Technology

WhatsApp is testing a new feature that uses Meta AI to help users analyze images and documents right in their chats. Available to select beta users on iOS and Android, this tool gives quick content descriptions and checks for authenticity—while still sticking to WhatsApp's privacy-first approach.

How the feature works

Meta AI runs advanced visual and text analysis, but only on content you choose to share. Chats stay encrypted, and you're always in control of what gets analyzed. Some data may be used by Meta to improve its AI, but privacy remains a top priority.

A look at competitors

Unlike paid tools like ChatGPT or Gemini, WhatsApp's image analysis is free—making powerful AI features more accessible for everyone. Right now it's limited to beta testers, but a wider rollout is expected soon.