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Technology Jun 30, 2025

OpenAI acquires team from AI startup Crossing Minds

OpenAI has snapped up the team behind Crossing Minds, a startup known for building smart recommendation systems that help online stores suggest what you might like.
Founded by AI experts in 2017 and backed by big names like Shopify, Crossing Minds brings fresh talent and tech to OpenAI's mission of making smarter, more helpful AI.

TL;DR

OpenAI has been acquiring several companies lately

This isn't a one-off—OpenAI has been on a roll lately, also bringing in Jony Ive's io and Windsurf Inc., which builds tools for AI-powered coding.
It's all part of their push to stay ahead in the fast-moving world of artificial intelligence.

AI companies are getting acquired at a rapid pace

Big players buying smaller innovators is becoming the norm in AI.
By adding Crossing Minds's expertise, OpenAI is doubling down on making personalized recommendations better than ever—a move that could shape how we all shop online in the future.