Premier League announces 5-year AI deal with Microsoft
The Premier League is teaming up with Microsoft for five years to make following English football more interactive.
Their new AI tool, the Premier League Companion, taps into decades of stats, thousands of articles, and videos to give fans smarter, more personalized content.
Introducing the Premier League Companion
With the Companion, you can ask questions and get answers in your own language—audio or text.
There are also fun features like voting for player awards, taking quizzes, and making match predictions.
It's all about bringing 1.8 billion global fans closer to the action—even when there's no live game on.
How else is Microsoft helping the Premier League?
Microsoft's tech isn't just for regular fans—it powers a virtual assistant manager in Fantasy Premier League too.
Plus, it helps upgrade how matches are broadcast and how data gets used behind the scenes.
The goal: make watching (and playing along with) football feel even more immersive wherever you are.