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Technology
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Jun 19, 2025
Quora tops Google AI overviews, says new study
Quora is now the most-cited website in Google's AI-generated search summaries, according to a new Semrush study.
Quora is becoming a go-to source for the kind of detailed answers that help power AI search results.
The research also predicts that by 2028, more people will find info through AI searches than traditional links.
TL;DR
AI-powered search is getting more valuable
AI-powered search isn't just growing—it's getting more valuable.
Each visitor from an AI summary is worth over four times as much as a regular click, meaning brands featured on platforms like Quora could see bigger boosts in visibility and revenue.
Plus, with tools like native ads, marketers have fresh ways to connect with curious users in this changing digital landscape.